Times have changed. Business has changed. The way you market your business has changed. And if you want to succeed in business, you need to change, too. That means, in 21st century language, you need to have a website for your business. For most of you, that means creating a site to promote and market your company. It’s also a great way to learn more about prospective and existing clients and build relationships with them. Whatever your web strategy is, there’s always room for improvement. This book tells you how to make your business’s website more effective, helps you determine what you can do yourself and when it’s best to outsource, and shares the best industry practices.

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